Why We Built CMO+: Strategy That Listens. Action That Builds.

It Started with Closed Doors

In meeting rooms across different offices in many cities and beyond, we kept hearing the same things:

“We spent hundreds of millions on a campaign… and nothing stuck.”
“Our brand looks good online, but our team is exhausted.”
“We have no marketing strategy — just a list of things to do.”

And behind closed doors, many business owners, startup founders, even Heads of Marketing admitted they felt overwhelmed, not supported.

At the same time, we watched something else happen:
Marketing was becoming too noisy and too shallow.

Everyone had a toolkit.
Very few had a compass.

From Frustration to Formation

I didn’t want to start another agency.
I didn’t want to create another deck-heavy consultancy.
I didn’t want to offer one-off workshops that didn’t stick.

We wanted to build what we wished we had when we were in the chair.

That’s why I created CMO+ — a strategic marketing partner designed for companies that are serious about growth, but smart about resources.

What’s Missing in the Market?

Across Indonesia and Southeast Asia, we noticed these gaps:

Too many brands were spending without scaling.
Too many leaders were guessing instead of guiding.

Why “Strategy That Listens”?

Because most marketing “strategies” start with a template.
We start with your truth.

At CMO+, we don’t come in with jargon and generic frameworks.
We come in to listen — to your vision, your team, your market reality.

Then we build something that fits.

Because strategy that listens creates alignment.
And alignment unlocks clarity.
And clarity drives execution.

Why “Action That Builds”?

Because execution is where good strategy dies if you don’t get it right.

We’ve sat on both sides — agency and client, startup and corporate, boardroom and field. So we don’t just talk strategy, we make sure it gets done:

• Through Fractional CMO leadership for brands in transition
• Through CMO Coaching & Mentoring for emerging marketers
• Through on-call sparring that solves real issues fast
• Through marketing audits that go beyond pretty slides

We build capabilities. We build confidence. We build brand value.

Who We’re For

We didn’t build CMO+ for everyone.
We built it for those who:

• Want to scale without burning out their team
• Value long-term brand equity over one-hit campaigns
• Believe marketing is a business growth engine
• Are willing to listen, learn, and lead differently

Whether you’re a startup founder or CEO or business leader unsure how to structure marketing, a SOE or BUMN leader trying to modernize, or an HR/L&D head looking to grow your marketing bench — we’re here to partner, not preach.

Who We Are

We’re not fresh grads with frameworks.
We’re seasoned marketing leaders with scars, stories, and soul.

Collectively, our founding team has:

• 75+ years in FMCG, tech, mobility, and service industries
• Led brands like Grab, Bluebird, Dulux, Catylac, XL, Axis, Kotex, Huggies, Garnier, L’Oreal Paris, and more
• The founder was selected as Top 10 CMO Asia
• The founder earned ICF and EMCC certifications in coaching & mentoring and have trained and coached over 300 marketers in Southeast Asia
• Built brands from scratch — and rebuilt them when they fell

We’re marketers, mentors, and catalysts.

What Comes Next

CMO+ is more than a service — it’s a signal.

A signal that marketing in Indonesia is ready to mature.
That strategy and soul can co-exist.
That coaching and execution belong in the same room.
That your next CMO doesn’t have to be full-time… just right-time.

Final Word

We didn’t build CMO+ because we wanted to be a new player.

We built it because we’ve been in your seat — the tension, the chaos, the pressure to grow without clear direction.

CMO+ exists to bring clarity to that chaos.
Not with templates. Not with jargon.

But with strategy that listens. And action that builds.

Let’s grow — not just louder, but smarter.