To me, marketing is more than creativity. It’s about understanding human behavior through data, and crafting solutions that meet real needs with clarity and boldness.

I’ve led category and portfolio strategy across industries — from sanitaryware to energy, from decorative paints to regional innovation in Asia-Pacific.

For 20 years, I’ve connected global teams with local truths. At CMO+, I bring that lens to help you
turn data into direction, insights into innovation, and complexity into growth. Because great strategy begins with deep listening — and a willingness to evolve.