I was shaped in the real trenches — from consumer goods and distribution to retail-driven businesses. I learned early that brilliant ideas die when strategy and execution speak different languages.

For over two decades, I’ve scaled brands and business units from scratch. I’ve seen firsthand how marketing often fails not in ambition, but in translation.

At CMO+, I serve as the bridge between strategy and boots-on-the-ground reality. Not as a consultant from afar — but as a true partner in making things work, sustainably and clearly.