I didn’t choose engineering — but I chose to finish it, as a tribute to my father’s dream. That early decision became a blueprint for my life: choosing growth over comfort, clarity over confusion.

With over 25 years of experience leading brand/category transformation at companies like
Kimberly-Clark, AkzoNobel, XL Axiata, Grab, and Bluebird Group, I’ve learned this truth: strategy without leadership courage rarely lasts.

Today, I no longer lead as just a CMO — I show up as a coach, mentor, and strategic growth partner to business owners and rising marketing leaders.

I founded CMO+ to elevate Indonesian brands — not just through clever campaigns, but through enduring foundations: strategy, teams, and leadership.