About
CMO+ is your strategic marketing partner—without the full-time commitment.
We offer fractional CMO services to help scaling businesses, legacy companies, and transformation-focused leaders gain clarity, build brand alignment, and drive sustainable growth.
More than just marketing execution, we bring :
- Strategic thinking rooted in 17+ years of CMO experience and combined 75+ years of marketing experiences
- Leadership coaching and mentoring to empower your team
- A human-first approach that builds long-term value—not just quick wins
From branding to go-to-market strategy, from capability-building to market repositioning—CMO+ plugs in as your part-time CMO to help you grow with purpose and direction.
The origin story of CMO+
CMO+ was born from a clear and urgent observation:
Businesses today need strategic marketing leadership more than ever – but few are equipped to provide it.
Founders, CEOs, and even CMOs are facing tougher questions around brand, growth, and customer strategy—yet lack the time, clarity, or senior-level support to answer them confidently.
Here’s why it matters:
- 73% of customers expect companies to understand their unique needs—yet most brands still market generically.
- 90% of B2C and 84% of B2B leaders admit they can’t react fast enough to changing customer lives.
- CMOs now influence 44% of company revenue, up from just 10% in the mid-2000s—but many still sit outside core business decisions.
At the same time, hiring a full-time CMO can feel out of reach—especially for growing companies, legacy businesses in transition, or teams still building internal capabilities.
CMO+ was created to fill that gap.
We offer flexible, embedded CMO support—without the full-time headcount. Whether you need go-to-market clarity, mentoring for your internal team, or help repositioning your brand for the future, we step in as your strategic partner. Not just to advise, but to co-create, mentor, and lead.
The result?
Expert marketing strategy, leadership clarity, and team momentum—delivered with empathy, not ego.
VALUES AND WORKING PRINCIPLES
At CMO+, we believe great marketing starts with clarity, grows through partnership, and lasts through leadership.
We combine strategic thinking with human-first collaboration—bringing not just plans, but presence. Our work is built on four core principles that guide how we show up for every client.
Mediko Azwar
Founder CMO+, 25+ years being versatile marketing leaders, global certified coach and mentor.
Clarity First, Always
We start by cutting through the noise. Because strategy without clarity is just activity. Every decision we help you make is grounded in what matters most to your business and your customers.
Leadership Is Shared, Not Imposed
We don’t just advise—we co-create. We work beside you, not above you. Together, we shape strategy and decisions that reflect your vision and inspire your team.
Execution with Empathy
We move fast, but never force. Every action we take blends deep marketing experience with empathy for your team’s realities. We help you make real progress—without burnout or blind spots.
Grow People, Not Just KPIs
Marketing is more than performance—it’s people. That’s why we mentor, coach, and build capability as we go. When we leave, your team is stronger than when we started.
Meet the team
At the heart of CMO+ is a powerhouse trio with over 75 years of combined experience across industries, functions, and markets. We are not just consultants. We are strategic leaders, coaches, and executors — ready to partner with founders, teams, and marketers who are ready to evolve.
Why This
Trio Works
- Strategy: Real-world experience from local & global markets
- Leadership: Coaching mindset + transformation track record
- Complementarity: Mediko (transformation), Julio (execution), Endach (insight)
- Alignment: Shared values — growth, clarity, and impact
- Together, we bring both clarity of thinking and courage to act
CMO+ Frequently Asked Questions
A fractional CMO is a senior marketing leader who works with your business part-time or project-based, delivering CMO-level expertise without the cost of a full-time hire. Unlike agencies or consultants who often stay external, a fractional CMO embeds within your team, aligns with your leadership goals, and takes ownership of strategic marketing outcomes.
CMO+ combines strategic execution with leadership mentoring. We don’t just give advice—we co-create, guide, and grow your team along the way. Our blend of strategic depth, people development, and marketing clarity is what sets us apart.
Yes, if you need strategic direction, leadership alignment, or someone to ensure your marketing efforts truly drive business growth. CMO+ can complement your internal team or agency—helping them focus, prioritize, and perform better.
You’ll gain marketing clarity, sharper brand positioning, stronger execution, and more confident leadership across your team. We define success by progress: smarter decisions, clearer direction, and marketing that drives real business results.
CMO+ is led by Mediko Azwar and a circle of seasoned experts with 75+ years of experience in variety of marketing functions, brand transformation, and team coaching across Southeast Asia. We’ve led turnarounds, scaled startups, and guided complex organizations through growth.
Yes. We’re happy to share relevant success stories and connect you with clients (with permission) who can speak to our impact and working style.
We begin with a discovery session to understand your goals, challenges, and team dynamics. Then we propose an engagement model that fits your needs—whether a sprint, retainer, or focused capability-building.
We offer both. You can start with a strategic sprint or audit to assess your current state, then decide whether a longer engagement makes sense for deeper transformation.
Pricing depends on your needs—advisory hours, sprint projects, or fractional engagements. We work with your budget and customize scope accordingly. Think of us as high-impact, not high-overhead.
Yes, that what differentiates CMO+ from traditional fractional CMO. We can coach or mentor and uplift your internal talent—helping them grow as thinkers, leaders, and marketers. This way, the impact lasts beyond the engagement.
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